Chinese enterprises go to the World Cup: brand building is a protracted war.

Chinese companies have been able to offer cheap World Cup souvenirs and small commodities in the past, but now there are so many Chinese brand advertisements in the stadium, which shows from one side that Chinese enterprises are growing and have the ability to compete with foreign enterprises. Such a large number of Chinese enterprises to the World Cup venue also shows that the brand awareness of Chinese enterprises is constantly awakening.

Brand strategy is undoubtedly an important strategy for enterprise management. Before the reform and opening up, Chinese enterprises generally lacked brand awareness, and never even did advertisements. Over the past 40 years of reform and opening up, with the maturing of China's socialist market economy, Chinese enterprises have paid more and more attention to brands, forming a number of international brands with world influence. However, from the international top-level competitions in the past few years, few Chinese enterprises have really utilized this platform, which has not only the factors of enterprise economic strength, but also the understanding of enterprises.